Vocabulaire de marketing

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The headquarter = le siege social

We are based in …

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Implantation dans d’autres pays:

- … has been operating in … for more than … years and set up in … subsidiary

→ … est present en … depuis plus de … années et est constitué de … filliales

Activités de l’entrepise

- to manufacture = produire

- to supply = fournir

- we are developing = nous développons

- we provide/ offer = nous fournissons / offrons

Les membres du personnel

- we employ … people = nous avons … employés

- staff = membres du personnel

Les résultats de l’entreprise

- Over the last few years, the company has grown rapidly, our turnover is …

→ depuis quelques années, la compagnie connaît une croissance rapide, notre chiffre d’affaire est de

- Last year, our turnover was / reached / amounted to …

→ l’année passée notre chiffre d’affaire était / atteint / s’élevait à ….

- Our profits has grown for … years

→ cela fait … ans que nos bénéfices augmentent

Notre fonction au sein de l’entreprise

Head of the Sales Department / Sales Manager

Concurrents

Our main competitor is …

Accueillir un groupe de touristes dans un hôtel

Hello everyone

I am the representative of the …

Now, I would like to tell you about arrangements: the meals and the facilities.

You can take your breakfast in the green room from 7 AM to 10 AM o’clock.

For all meals it’s a buffet with many things: fishes, pasta, meat, vegetables and different desserts. One pizzeria is at your disposal in the hotel.

Every meals are served from 7 PM until 9 PM in the restaurant.

The Trip is all inclusive but before going to bed, you can use our sauna, steam room and hot tub.

If you have many questions, please don’t hesitate.

+ p.13

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Présenter un hotel avec une salle de conférence

- arrangements = modalités

- meeting room = salle de réunion

- screen = écran

- surroundings = alentours

- to select = sélectionner

- lounge = salon

- leisure facilities = équipement de loisir

+ P.20

En plus

- Branch(es) office = succursale (pas autonome) : KBC

- Subsidiary = filiale (autonome) : Inditex

Les différents départements de l’entreprise

- Accounts = comptabilité

→ accountants look after the company’s money

- Administration = administration

→ secretariat

- Marketing = marketing

→ they promote the products and launch advertising campaigns

- Sales = vente

→ they sell

- Purchasing = achat

→ they buy

- I.T = Information Technology = informatique

→ they maintain computers

- H.R = Human Ressources = ressources humaines

→ they recruit and form people

- R&D = Research & Development = recherches et développements

→ they invent new products

voc imp: