Event Marketing - RedBull Rampage.

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1.4 billion euros.

Secondly, we know that to be a spectator of this event, you have to pay a ticket price of $ 25. This amount must be part of the funding sources of the event and all the products sold by Red Bull at the Red Bull Rampage too, we will see this in more detail in Part 2.

And to finish, The Red Bull Rampage is broadcast on NBC channel. For NBC, the broadcast of this event allows to increase the audience and for that, NBC pays fees to Red Bull. This income must be part of funding sources that Red Bull use to organize this competition

II. The marketing strategies used to promote the Red Bull Rampage

1. The products and services offered at the Red Bull Rampage

At first, to be spectator of this event, go to the official website of Red Bull Rampage. The ticket price is $ 25; this ticket gives access to the semi final and final. This event is paying because the rugged nature of the site limits the number of spectators that can be accommodated on site.

In addition, a film of the Red Bull Rampage is also sold on the website of Garage Entertainment Catalog, a channel and distributor of Action Adventure film and television. The price of this DVD is $ 29.95.

Of course, Red Bull takes this competition to distribute its energy drink.

Red Bull also creates t-shirt for this event, these t-shirts were offered free for the purchase of a ticket for the first 100 people to sign up.

Through a partnership between Red Bull and the natural park of Zion, many services have been available to spectators. For example, nearby hotels, campgrounds, restaurants and shops.

Finally, the main Red Bull offer service to these customers is the competition itself. Through this competition, people worldwide can enjoy a unique show with extreme sensations. Red Bull sells dreams to those customers. Red Bull gives you wings !

2. A perfect mastery of digital

“Producing sports shows, that’s fine, have visibility is better.” Indeed, Red Bull communicate on this event in different ways:

• Internet Marketing

The brand has a website, http://www.redbull.com/, confirming the brand promotion strategy. No highlighting the products on this site but photo reports, videos, contests and news. On this site, a special category is reserved for the Red Bull Rampage. In this category you can find all the information on the next edition of the event and also numerous video of previous editions. There are also many testimonies of professionals who participated in this competition.

• TV Marketing

Red Bull has created his own series, called red bull signature series. This series is broadcast on NBC. In this network, the competition was broadcast in full. The brand also broadcast live the competition on his own TV channel: Red Bull TV.

• Social Media Marketing

The event was also very diffused on social media, the brand has created a Twitter page for the Red Bull Rampage with 61,951 subscribers, an Instagram page with 7 573 subscribers and the famous #Rampage and, to finish, of course, a Facebook page.

• Mobile Marketing

Red Bull also has its own mobile application on which there is Red Bull Rampage images and videos. On this application there is also the possibility to view live competition.

• Buzz Marketing

Red Bull also incorporates the buzz in its marketing strategy for this event. Indeed, the Red Bull Rampage is a high-risk competition in which professional bikers make big falls. By creating this event Red Bull knew that taking the risk of creating a dangerous competition would be beneficial. On the Youtube page of the Red Bull Rampage, the most viewed videos are those that show falls bikers. One way for Red Bull created a buzz.

Brand therefore uses the communication means the most followed by its target, and supplies the exclusive content. Photos, videos, announcement of events, are broadcast daily.

3. Media coverage

In 2013, the competition took place from October 11 to 13. During these 3 days, the notoriety of Red Bull on social networks has increased.

We can see the number of Red Bull mentions on social networks during the month of October. Indeed, we realize that the Red Bull mentions have increased from 11 October, the first day of this competition. The curve performed a peak on October 13, the day of the final of the Red Bull Rampage.

By organizing this event, Red Bull earns media coverage on social networks. This competition is therefore an integral part of Red Bull’s marketing strategy. With this competition, the Red Bull’s objective is not to make pure sponsorship, but to create and conceptualize this event from start to finish. By communicating primarily on the online media, Red Bull is at its target lending. This marketing strategy allows it to increase its renowned and to differentiate Red Bull from competitors.

Conclusion

To conclude, the Red Bull Rampage is a bike free ride competition. This event is every October for 3 days in the Zion natural park in the United States. Red Bull Rampage is one of the most dangerous competitions in the world.

During the Red Bull Rampage, the energy drink company has a well-defined target, young adults or teenager’s American students, athletes 15-35 years.

On the occasion of this competition, Red Bull has developed products such as DVD, t-shits… Through its partnership with the Natural Park of Zion, Red Bull was