Sensory Marketing

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The visitor is then invite to enter into the space. Woody decor is next to the modern side. Those contrasts creates a mixture and a special atmosphere.

When the visitor is next to the bottles, the brand has established a very ingenious device. Thanks to a motion sensor, a sound goes on. This is not a simple sound but the history of the product that the visitor is looking. The visitor lives a second experience, the life of the product, the product his not only a product, that’s give to the product a soul.

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- Study

If we study all the marketing things that Hennysson creates, there some things positives and others may discutables. This sensory marketing is a succes because the brand uses 3 senses : the view, the hear and the noze. But we can ask ourself with the brand doesn’t use the taste. Maybye it’s because if they propose some degustations, a lot of people will come juste for taste but will never bought a bottle.

- Proposals

First at all, Hennessy might decide to propose a solution to taste the products. So that visitors will only come by to enjoy, including the brand could develop a system that would allow future customers even when taste the products. In addition to products, some grapes could be used for tasting. Outside the shop, the brand does not use public space which is a shame. To attract the attention of a visitor in an area with high foot traffic as cellee from Charles de Gaulle Airport, the brand must attract beyond the very surface of his shop.

Provide.In addition, the cognac is made with grapes, it could be very interesting to have a vineyard in the middle of the store. This will add to the natural side of the shop and allows the brand to use the sense of touch in his prospect.

Ressources :

http://avis-vin.lefigaro.fr/spiritueux/o119560-james-hennessy-un-digne-heritier#ixzz3zVqxohZ9

http://www.lexpress.fr/infos/soc/moet-hennessy.html

http://marc-newson.com/