4P anglais

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-The shape also refers to ergonomy

The brand image : it is reflected with the quality of the marerials. It has to respect the brand’s ethical values

The instructions, legal mentions, composition : they are sometimes useful (utile)

To target precise customers. For example : organic food, eco-friendly products, fair trade( commerce «équitable) …

Promotion :

• word of mouth (bouche a oreille)

• events (évènement, fairs (foire), exhibitions (salons)

• street marketing

• advertising

• the purpose of advertising

• to inform customers about a product

• to increase the sales

• to launch new products

• to promote the broad name

the themes to be found in advertising campaigns (humour, trends= tendances, up to date technologies, celebrity endorsement, easy-life, utopia, social acceptance and social category improvement. Ambition and success

advertising :

The questions to be asked to set up an advertising campaign :

• Who are the prospective customers / what is the target

• What kind of product is advertised ?

• What is the available (disponible) budget ?

• Which message does the brand want to communicate ?

• What kind of channel (channel) or media will be used ?

Visual documents :

• Intro

• Which strategy has been used the brand ?

Lynx :

• It is a poster Lynx a brand speciallizing in deodorant, anti-transpirant and perfum, shower gel…

• The target is obviously the young generation especially men because they are usually attracted by this kind of rebellious, naughty bad girl

Conclusion : the brand really plays on a cliché

Visit britain :

The document is a poster for visit britain this time, they don’t sell any item but services… the goal is to inform tourists about places, restaurants, hotels, cultural events …

Tis time, the visual communication plays on 2 British clichés : the pub and the Famous Sherlock Holmes

The goal is obviously to attract visitors and tourists

They also want to show the british culture and its warm atmosphere