Rapport de stage

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its first new advertising campaign in 2013, promoting the gorgeous model Sienna Miller. It was the first time that Caroll required a celebrity. The real objective of this campaign was to promote among the 30 years old women, a new collection more trendy than before.

As an icon for Caroll she embodies all its values :the chic, the elegance, the sensitivity, the liberty and the blooming. Indeed she is known for her rock’n roll style. This collaboration has permitted to boost sales by targeting new customers segments.

D) THE DIFFERENT THEMES, CAROLL IS PROVIDING : Caroll proposes 4 themes:

WORKING GIRL is a line of clothes very dressed, dedicated to businesswomen. The collection is mainly composed of black and white clothes such as black suits,white shirts.

SIMPLY BLUE presents a product line very casual, proposing mainly denim shirt, denim skirt and jeans.

EXOTIC is a collection very fresh and colorful with attractive colors (orange, yellow and green)

EASY COUTURE provide evening dresses with the pastel colors.

E)LOCALISATION

CAROLL is located in the 9 arrondissement of Paris near the GARNIER Palace in a very tourist district (famous shops such as Gallery LaFayette, PRINTEMPS HAUSSMAN) but also in a business district (There are a lot of banks, insurances:it is clearly a financial area).

The access to the shop is available through different means of transport : the Paris tube : line 8, 7 AND 3 at the station Opera and the line A of the RER in direction of PARIS at the station AUBER. But also through the buses 21,22,27,29,42,53,66,68,81,95.

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F) THE REVENUES OF CAROLL

Each morning, before the shop opens, the manager Stéphanie Allemand or the assistant managers Belinda or Sophie use to do a small debrief regarding the revenues: They first mentioned the revenues of last year and then the revenues of today. Actually in Caroll it works by week, the turnover is divided by 6 ( which is the number of days, the shop is open). Obviously the revenues are not the same every day, the turnover is more significant on Fridays and Saturdays.

The revenues of today depend on the revenues of the same day but of the previous year. For example, during the week 23 of 2013 the company had a turnover of 98 536€ therefore during the week 23 of the year 2014 the salespersons had to do more. Actually the objective of the week 23 of 2014 revenues was estimated at 108 685€( which is 10 149€ more than last year ) but at the end of the day the revenues amounted to 76 400€, which is down to 29 % from the previous year.

The revenus of 2013 years was 3 139 112€.

E)THE STAFF

The team is composed of 14 persons:

one Manager : Mrs Stéphanie Allemand

two assistant managers : Mrs Belinda and Sophie

eight qualified salespersons : Mrs Branka, Magali,Rama,Claudy,Isabelle,Lia,Laila and Gaelle

three salespersons : Mrs Ain,Nina and Sara

A salesperson who begins his career in the sales sector can evolve as a qualified salesperson , then as an assistant manager and finally as a manager of the shop.

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ORGANIZATION CHART OF CAROLL :

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II) MY INTERNSHIP WITHIN THE COMPANY CAROLL

A ) OBJECTIVES

At the beginning of my internship, I was asked to memorize all the products as quickly as possible in the aim to be efficient if a customer ask me for a special model. I also have to learn all the cuts of clothes (straight cut, large cut, bootcut) the different textiles (linen,silk,Kashmir, cotton,polyester) and the different shades of colors. This work was important in order to advice customers properly and to answer to their needs.

Once I acquired an extensive knowledge of all the products and learned all the different cuts and textiles: I was ready to reach my real objectives:

My main objective was to advise the foreign customers in a very professional and personalized way.

My second objective was to sell as much as I can, in order to increase the revenues of the day.

I have to combined these two objectives to do an appropriate sale.

B) MY MISSIONS

My main mission was to advise foreign customers (they were especially Chinese, Russians, Americans and Britons), so when a foreign customer came in, I was immediately asked by my colleagues through the walkie talkie. I am going to explain my method of sale :

First, I welcome the customer with a look and a smile followed by a simple « Good Morning Madam or Sir, Welcome to our shop. »

6Then, I let the customer take a look and within the 1 minute I approach him with an open question such as «  How can I help you Mrs/Mr ? » or « If you are looking for a size or a specific model, feel free to ask, I would be pleased to help you. »

Supposing the customer is a lady of 55 years old and answers «  Yes I am looking for a summer dress, not to short, in the light tones » I first listen her, make a note of all her needs but not only; I am also taking account of her morphology, age; I even questioned the customer regarding the event for which she wants to wear the dress. It can be a weeding ,an anniversary, a party or an everyday clothes. Once she has answered to my questions, I shall have a real vision of what she needs and what I can propose. I repeat her : « So you are expecting for a light dress,very casual, not too short , am I right ? » . And then I propose her several dresses corresponding to her criteria. Before to go with the customer in the dressing room I always propose an additional article: in this case it can be a little scarf to cover her shoulders.

I install the client in the dressing room and recommend her to leave the room as soon as she is ready in order to get a better idea of her