Consumer behavior towards towards online shopping of clothes

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Reviewing literatures related to the topic helped me in determining the key factors which needed to be further explored for research. The questionnaire designed had 28 questions and was administered to 100 respondents. Each of the questions was designed to satisfy at least one of the secondary objectives of the research. The response format was of a mixed variety which also helped in better determination of outcomes.

Post data reduction, Cross tabulation was used for analyzing the causal relationship between different pairs of factors.

I performed Factor Analysis to find the major factors. I could identify four factors: Ease in buying, convenient and time saving, fast shipping, and intangibility.

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CHAPTER 1

INTRODUCTION

India has the world's fourth biggest Internet client base, which crossed the 100 million stamp as of late. Better network, blasting economy and higher spending power offered the Indian e-commerce some assistance with market revenues to cross $500 million with a CAGR of 103% over most recent 4 years. This may not be a critical number, averaging to just around $5 per client every year.

1.1 BACKGROUND OF THE STUDY

The Internet has formed into another distribution channel and online exchange is quickly expanding. This has made a need to study how the buyers see internet purchasing.

The quantity of web client is continually expanding which is likewise implies that web buying is expanding. The quick expanding is clarified by the customer behavior. The web is viewed as a mass medium that furnishes the buyers with buy attributes as no other medium. Certain attributes are making it more helpful for the customer contrasted with the conventional method for shopping, for example, the capacity to at whatever time view and buy items envision the necessities with items and talk about items with different purchasers. Web shopping is the procedure of customer experience the when they choose the shop on the web.

The web has formed into another dissemination channel and the assessment of this channel as E-commerce has now distinguished. Utilizing the web to shop online has ended up one of the essential motivations to utilize the web joined with hunting down items and finding the data about them. Consequently web build up the Companies additionally utilize the Internet to pass on, convey and scatter data, to offer the item, to take input furthermore to lead fulfillment overviews with clients. Clients utilize the Internet to purchase the item on the web, as well as to think about costs, item includes and after deal administration offices they will get in the event that they buy the item from a specific store. Numerous specialists are idealistic about the possibility of online business.

Because of the quick improvement of the advancements encompassing the Internet, an organization that is occupied with offering items from its site will continually needs to scan for an edge in the wild rivalry. Since there are such a large number of potential shoppers, it is of the out most significance to have the capacity to comprehend what the purchaser needs and wants.

Internet Shopping In India

An incredible web shopping transformation is normal in India in the coming years. There is a colossal buying force of an adolescent populace matured 18-40 in the urban territory.

Rising Connectivity

In the event that we watch the development of Internet Subscribers, it is getting multiplied year by year. The utilization of web in India is just 4% of the aggregate populace. This is likewise getting expanded step by step as the expenses of PCs are diminishing and net infiltration is expanding. The expense of web use is likewise getting lower, with great rivalry among the suppliers. Wi-Fi and Wi-max framework has likewise begun in India. This will build the use as it goes more on remote web. Indians are demonstrating each time that they can beat the world with regards to figures of web shopping. More Indians are going to web shopping and the recurrence of India's internet purchasing is intersection the general worldwide midpoints.

Few Factors That Boost Online Shopping in India

- Rapid development of cybercafés crosswise over India

- Access to Information

- The increment in number of PC clients

- Reach to net administrations through broadband

- Middle-class populace with spending force is developing. There are around 200 million of white collar class populace great spending powers. These individuals have next to no opportunity to spend for shopping. A significant number of them have begun to rely on upon web to fulfill their shopping wishes.

Changing Attitude towards Online Shopping

Purchasers are more careful these days and have capacity to get the decisions from the business sector. Mindfulness among the buyers is spread through web. The quantity of web clients is expanding step by step which pulls in individuals who have an alternative to purchase on the web. It was never imagined that Indians would go in for e-shopping in such a major way. Ticketing, travel bookings and even books and motion pictures appear to be fine to purchase on the web. In India there are a few portions of individuals who have not yet had a go at purchasing over web.

1.2 NEED AND RATIONALE

On account of the above background, this examination has been directed to pick up a knowledge into the online purchasing behavior of customers. The goal is to investigate the elements which impact online buy, the psychographic profile of the buyer gatherings and comprehension the purchasing choice procedure.

My findings should help an Internet Marketer to determine the product/service categories to be introduced or to be used for marketing for a specific segment of consumers. This would also allow them to add or remove services/features which are important in the buying decision process. This study however does not aim to identify newer areas to introduce new services, nor should it be used to predict the success or failure of internet ventures.

CHAPTER 2

REVIEW OF LITERATURE

(Cai & Xu, 2006) Study demonstrated that there are product