Ma vie

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From a social and cultural standpoint, TNCs encourage inequalities. As we said before, the relocation is made by the big firms to earn more and more profits by transferring the production in countries where there is cheap labour force. It digs inequalities between the workers and the bosses. As we can see in the document 2, the logo of Nike is represented a smile on the workers’ face. We imagine that they have to pretend they are happy because if we look at their eyes, they have dark cir les and seemed exhausted. While on the contrary, on the poster the athlete yell the slogan “just do it”. It represents inequalities also because the workers will be paid miserably whereas the athlete will earn a lot thanks to his participation on the poster. TNCs may boost the development because they expand their products all around the world. But from a cultural standpoint, this standardisation erases the local cultures. Big firms such as McDonald’s, Nike or KFC invested in occidental countries and they’ve become an important part of it. Americanisation has also increased a lot in France for example, where lots of well-known brands are American. It destroys the culture and heritage of all the countries because wherever you go on vacation for example, they will be those big firms. It could be a good thing because the consumer knows the brand so he knows exactly what he will get. Plus, it makes hard for small businesses to compete with the giants. The WTO supports TNCs on this research of big size and they disadvantage the local producers. In some countries in Asia or poorer countries, if a TNC is developing, it creates more and more inequality, because the TNC tends to satisfy the needs of people with money and not the basic needs such as in the poorer countries.