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Discussion

In total we got 50 peoples taking part in our survey. Where 50% were men and men. Almost 70% of people are between 18 and 25 years old, while only ~15% are less 18 or over 25 years old. We filtered our survey to get answer from only boys and girls. After analyzing only males data, we conclude that men are not crucially affected by advertising and beauty image. Also, we determinate that people think that commercials are guilty or kids problems like obesity, since kids are the easiest target for marketologist. (Bogdan)

For the question "Have you ever wanted to be like someone on TV", 88% of the girls who responded answered yes to that question. This result is not surprising, because advertisers show on the commercials women with perfect body, perfect skin, really attractive and whom every man runs after. That's why the majority of women want to be like the people they see on TV. Every woman wants to feel loved and admired by the ones she loves. Advertisers do really well there job. They make you feel uncomfortable with your skin and unattractive if you don't buy their product. So, you buy their product and expect to look just like the perfect person they showed you in the commercial. But the results are just not the same. That's called marketing!

The results for the question "Which kind of commercial grabs your attention the most?" are the following: 30% responded that celebrities grab their attention he most, sales and fast food are equal with 25% each and 20% said that electronics grab their attention the most. Those results are a little bit obvious because women want to look just like celebrities and be popular and trendy like them that's why the majority of them chose this. Sales and fast food come in second place because everyone likes to buy something that has a reduction and everyone like to eat fast food sometimes. Finally, electronics come in last place because women don't understand a lot about new technology and it is less interesting for them. They leave electronics to men who find it really interesting and useful.

The results for the question “Do you ever pay attention to commercials”, we can easily say that way more than half of the females answered yes. It’s not a surprising fact, since women are you more likely to buy stuff they have seen on other people and they are thinking that they will exactly look like what companies portray on TV. That’s why ads are so repetitive because the desire will increase. Repetition is the main tool for companies to sell their product.

The results for the question “Do advertisers have a responsibility to children ?”

Again 80% answered yes and the rest said no, we can easily associate these answers to the previous ones we are pretty sure that the women who answered yes to this question are the one who are paying attention the commercials. Because they are mostly targeted during their young age.

( Mandeep and Dimitrina )

Conclusion

To sum up,our hypothesis is confirmed. Women are more likely to be influence by advertising. The results we found explain this situation. The majority of women say that they have at least once wished to be like someone on Tv. Also, the results show that celebrities grab women's attention the most. Those results didn't surprise us that much, because nowadays a lot of pressure is put on women on how they have to dress, how they have to look, what they have to eat, etc. Society expects a lot from women and less from men that's why females are more affected by commercials than men who don't pay that much attention on what others think of them.

(Dimitrina)

Recommendations

To sum up, our hypothesis is confirmed. Women are more likely to be influence by advertising. The results we found explain this situation. The majority of women say that they have at least once wished to be like someone on TV. Also, the results show that celebrities grab women's attention the most. Those results didn't surprise us that much, because nowadays a lot of pressure is put on women on how they have to dress, how they have to look, what they have to eat, etc. Society expects a lot from women and less from men that's why females are more affected by commercials than men who don't pay that much attention on what others think of them. (Dimitrina)

It is important to take in consideration that this study has been made on 50 persons. We are highly recommending to educate your kids about the target of companies while the show different sorts of ads on TV. If your child is willing to be like someone on TV , try to define the real meaning of the word “cool”. Another helpful trick will be to limit the hours of television, for instance it could be 1 to 2 hours per day. Nowadays we can easily monitor everything with the help of technology , we can cut the ads. And for the Women, they should start by loving themselves and every morning instead of staring at their mirror and searching for flaws, they should look in the mirror and say to themselves how beautiful they are today and how perfect they are in their own way. That way, they will build their self-esteem and won't let advertising influence them. ( Mandeep)

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