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L'oréal: more than a success story, an empire.

Par   •  4 Juillet 2018  •  1 430 Mots (6 Pages)  •  381 Vues

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Empower, inform, support, accompany, change perceptions. These words are the convictions and core values that guide the L’Oréal Foundation’s commitment to women throughout the world. The Foundation’s programs focus on identifying and supporting women through actions developed around two dynamic themes: For Women in Science and Beauty for a Better Life.

For Women in Science encourages the vocations of girls in high school, supports women in research, and recognizes excellence in fields where women are underrepresented.

The Foundation is convinced that Beauty contributes to feeling better and living better. Its program Beauty for a Better Life has developed well-being and beauty treatments to restore the self-esteem of women affected by illness, poverty and isolation, to help them regain confidence and rediscover their femininity, to find the force to pull together the threads of their lives. Every year over 3000 women in need receive care and support. The foundation also funds facial restrictive surgery in partnership with The “Medecin du Monde” organisation. Over one thousand children each year benefit from these operations. The goal is here to putting smiles back on face. The program also assists women in building toward the future by providing training in beauty occupations.

Inspired by a company known for its creativity and innovation, the L’Oréal Foundation is characterized by its commitment to the audacity and fighting spirit of women throughout the world. A commitment to pushing its challenges, actions and achievements to their furthest limits.

•The environmental fights of L’Oréal

For the fourth year in a row, L’Oréal has been recognized as a global leader for its climate change mitigation strategy in the annual CDP (ex-Carbon Disclosure Project) ranking.

In 2012 as another part of corporate social responsibility, the company announced a -37.1% reduction in CO2 emissions, a 24% reduction in water consumption and -22% reduction in transportable waste, which was credited by Climate Counts for its practices and achievements in environmental sectors

L’Oréal has been given an “A” ranking, the highest level of performance on the Climate Disclosure Leadership Index (CDLI), for its management of its carbon footprint, its climate change strategy and the transparency of its policies.

“We are very proud of this renewed recognition that encourages us to go further and to accelerate L’Oréal’s transition to a low carbon business”, said the CEO.

Then, to spare animals from testing tragedies, engineers at L’Oréal France reconstructed a skin model known as Episkin in which human skin cells left over from breast surgery are developed under in-vitro laboratory conditions to form sheets of reconstructed skin. Advantages of this as compared to animal testing is that it is more relevant and systematic to human skin, as the tests are done using human skin itself.

To conclude this presentation, we can agree on the fact that L’Oréal became a real empire in the beauty world. The company acquired leading local brands to reinforce brand status. Product innovation meets cultural expectations. The field of Research & Development is deployed internationally to refine the group’s expertise. Thanks to all the performance and innovation, management, ethics and sustainable development, financial and corporate communication... the awards L’Oréal has received since 2001 are the recognition of the innovations the group has developed in every aspect of its activity.

The L’Oréal’s particularity comes from its open-mindedness: being open to others and benefiting from their differences are absolute priorities in order to respond to the infinite diversity of beauty aspirations around the world, but also from its passion for what cosmetics can bring to women and men: well-being, self-confidence, an openness towards others. Passion also for a business which is intrinsically linked to humanity and culture.

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