Optimisation de son moteur de recherche.

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feature would be the auto completion. By writing the first three or four letters of a word, the search engine would list the most relevant products and ease the user experience. It also enables the company to orientate the client and define which products will come first regarding the search.

To go further:

- Index your whole website. So that if the user is looking for particular information writing down in your FAQ, the result page won’t be a blank page but at least a list of items containing the sentence he was looking for.

- Divide the result in the auto-completion layer or the result page. If the user is making is search in the furniture part, favor results concerning furniture. You can after categorize product by the most popular/the latest trends, those recommended by other clients …

- Provide filters in your result page. Once that the user has obtained its search results, he might want to refine them a bit by sorting for example products by a certain range of price, by popularity, by price… These filters will help him to find the product he has in mind and you will be able to end the deal faster.

Moreover, you can also use words searched by users. Even if no deal is finalized, the key word entered by the client can be saved and studied. You might be able to:

- What your visitors are looking for

- Which product are mainly searched (are there present in your shop? Do you have enough stocks)

- What is trendy

- Which key words you need to optimized and used in your adwords campaign.

In conclusion, the search engine shouldn’t be neglected. It’s a powerful tool to know/understand your visitors and convert them into clients. It’s highly important that they find precise products quickly to increase the chance that they finalize their purchase.

However, it’s one thing to put a search engine on your website, but it’s another to display correctly results and suggestions.

Moreover, please keep in mind that if results displayed are deceiving, the user might run away. Your search engine needs to be constantly optimized so that results are as pertinent as possible.

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