Michel & Augustin

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Product

Price

Sablés

6.90€/360g

Petits sablés ronds et bons

2.35€/120g

Products

A product is an offer made on a market, whether it be a service or a good and whether it is sold or not.

Michel and Augustin is a brand that focuses on the food industry. Initially focused on biscuits, she turned to dairy products, then smoothies, savory biscuits and fresh desserts.

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Promotion

Communication strategy

- Who ? The Issuer: Michel and Augustin

- Say what ? A message: Eat our round and good shortbread!

- By what means ? The canal: First, word of mouth between small neighborhood grocery stores, then a network of distributors at the national level

- Whose ? The receiver: all people wishing to eat healthy products and having a good dose of humor

- With what effects: The influence of the media on the mass: A light on a brand proposing natural products of quality with a packaging full of colors, defying competition with direct marketing

Place

Distribution is the way to organize the provision of a product or service. It is intended for an intermediary (central purchasing office for example) or a final consumer.

Points of sale : Carrefour, Carrefour Market, Shopi, 8 à huit, Marché plus, Géant, Petit Casino, Spar, Vival, Monoprix, Daily Monop’, Monop’, Franprix, Auchan Atac, Système U, arché U, G20, Leclerc, Intermarché, Cora et Colette, La grande épicerie, Publicis, Lafayette Gourmet, Café Bert’s, Class croute, Autogrill, station total, Esso, Shell, BP, Transavia, Mezzo Di Pasta, Caves Nicolas.

Some of them being more upscale or more original like trains ( IDTGV), small restaurants (Class Croute), take-away sales (Mezzo di Pasta), (Esso, Total, Shell), but also airports or on the Internet ( Ooshop.com, houra.fr, etc.)

The distribution has therefore shifted from "selective" to intensive by the very large number of wind points that exist today so that the consumer can easily find Michel and Augustin products. The circuits used are now long and the products have become commodities of current consumption.

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Conclusion

The company Michel and Augustin is living proof that if one has ideas, the will to succeed and perseverance, launched his own brand is possible. The "troublemakers of the taste" managed to make their hole in an ultra-competitive sector like that of the food industry with products "100% true" that is to say healthy and good.

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