Exposé Yves Rocher, Anglais

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reducing the weight of packaging and incorporating recycled raw materials.

The brand designed recycled packaging in the existing channels. By choosing to offer a unique glass pot, recyclable to infinity, for all their care ranges, they reduce greenhouse gas emissions.

Yves Rocher is very involved in the recycling of all their products thanks to the TRIMAN which guide consumers in sorting.

PRODUCTION :

100% of the brand’s industrial sites are Biodiversity Refuges, in partnership with the league for the protection of birds.

- Their factories have received certifications in terms of quality, environment and security.

- All their production sites have reduced their CO2 emissions per product by 10% since 2010.

- Moreover, they work and invest to protect water by reducing their water consumption of 17%.

PROTECT BIODIVERSITY :

- The company uses unique and respectful extraction technologies using processes respecting the active composition of each plant without deteriorating it. Thanks to an approach, the brand’s mission is to sustainably preserve plant biodiversity guaranteeing the traceability and quality of the raw material at all stages of processing to the finished product.

In 2008, Yves Rocher Group participated in the creation of Natural Resources Stewardship Circle, which is An organization made up of manufacturers of cosmetics and perfumery acting together for a sustainable management of biodiversity.

Then, in 2010, the Yves Rocher Foundation is committed in a partnership with l’Afac-Agroforesteries and l’ONF in order to protect the Landes forest, by participating at the restoration of the forest.

III/ DEVELOPMENT PROJECTS

Development projects of the Yves Rocher company are multiple and diverse.

♦ However, the main project is to develop itself internationally, especially outside Europe.

Today Yves Rocher is present in Belgium, Italy, Germany and Spain since 1970 (nineteen seventy). Then in 1990 (ninteen ninety) Yves Rocher joined the US and Russia market.

In total, Yves Rocher is present in 80 (eighty) countries, and its 5 main markets are France, United States, Russia, Brazil and Japan.

However, the company currently makes only one third of its sales outside Europe, and its goal is to achieve 50% (fifty percent) of its sales outside the European zone within 10 years. To satisfy its desire to develop abroad, Yves Rocher is particularly targeting emerging countries such as Mexico and Africa.This is why the company has set itself the goal to balance the company’s turnover between emerging countries and developed countries within 5 years.

♦ Moreover, Yves Rocher created a foundation to fight for the preservation of biodiversity.

Thanks to this foundation and to several partners, the company has to goal to plant 100 million trees worldwide in 2020.

The goal is to plant a large majority of trees in Ethiopia, India, Mexico, Russia, and France.

The aim of this project is :

• to obtain plantations better suited to local conditions

• to fight against the erosion of ordinary biodiversity

• to limit our ecological footprint

• to participate in a relocated economy

♦ In addition, Yves Rocher wants to double the digital development of the group within 5 years. For it, the company will equip in-store vendors and home tablet demonstrators.

CONCLUSION:

To conclude, Yves Rocher is an ethical company which pays great attention to sustainable development and the preservation of the biodiversity at all stages of the product life cycle. Moreover, it is a company which has a strong potential for international development. So that brings us to the end of our talk.Thank you for your attention, do you have

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